Search Engine Optimation

The acronym “SEO” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in house. Search engine optimizes may offer SEO as stand alone services or a part of a broader marketing campaign

This is process of improving the volume or quality of improving the volume or quality of traffic to a web from search engines via “natural” or un-paid (“organic” or “algorithmic”)

A web search engine is a tool designed to search for information on the World Wide Web. The search results are usually presented in a list and are commonly called hits. The information may consist of web pages, images, information and other types of files. Some search engine also mine data available in database or directories

Typically, the earlier a site appears in the search results list, the more visitors it will receive the search engine. SEO may target different kinds of search including image search, local search, and industry-specific vertical search engines.

As an internet advertising strategy, SEO considers how search engines work and what people work search for. Optimizing a website for the most part involves editing its comfortable and HTML and associated coding to both increase its significance too detailed keywords.HTML is a predominant markup language for web pages. It provides a means to create structured documents by denoting structural semantics for text links, quotes, and other items. Its allows images and objects to be embedded and can be used create interactive forms. Hyper Text Markup Language is the programming idea used to create and design a web document. SEO devices may be integrated into web site development and design. This means is a kind of graphic design intended for development and styling of objects of the Internet’s information environment

The term “search engine friendly” may be used to describe web site designs, menus,

content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engines exposure.

Relation ship with search engines in 1987 search engines recognized that webmasters were making efforts to rank well their search engines, and that some web masters were even manipulating their ranking in search results by stuffing pages with excessive or irrelevant keywords. Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, chats, and seminars. In fact, with the advent of paid inclusion ,some search engines now have a vested interest in the health of the optimization

Methods of SEO optimization

Ø Getting indexed

The leading search engines, such as Google and yahoo!, user crawlers to find pages for their algorithm search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably yahoo!, operate a paid submission service that guarantee crawling for either a